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Entries in GI Joe (2)

Monday
Apr 01 2013

Box Office "Rock"ed.How Was Your Easter Weekend?

Easter is quite a benevolent holiday what with the fluffy bunnies,pastel eggs and resurrection from the dead sans zombie feelings.But the world wanted big explosive violence and big muscled men at the movies.Does anyone remember on Monday how troubledGI Joe: Retaliationonce was,what with the very expensive "oops,we're not going to release it after all!"that it went through last year.

The Rock was top of the box office.

1,000 + Screens
01GI JOE: RETALIATION$41.2*NEW*
02THE CROODS$26.5(cum.$88.6)
03TYLER PERRY'S TEMPTATION TO PUT HIS NAME IN EVERY TITLE$22.3 *NEW*
04OLYMPUS HAS FALLEN$14(cum $54.7)
05OZ THE GREAT AND POWERFUL$11.69(cum.$198.2)Review
06THE HOST$11 *NEW*
07THE CALL$4.8(cum.$39.4)comment discussion
08ADMISSION$3.2(cum $11.7)on Tina Fey/on Paul Rudd
09SPRING BREAKERS$2.7(cum $10.1)False Advertising?
10THE INCREDIBLE BURT WONDERSTONE$1.3(cum.$20.5)

So the gamble to waste all that prep P&A last year and pull the movie last minute in 2012 for a safer spot pre-summer movie season in 2013 paid off.In very limited release I don't think you can say that wasting your early press and publicity efforts paid off at all.

Less Than 100 Screens
01THE PLACE BEYOND THE PINES$.2 *NEW & REVIEWED*
02NO$.2(cum.$1.3)Review
03GINGER & ROSA$.1(cum.$.3)
04FROM UP ON POPPY HILL$.1(cum $.2)
05ON THE ROAD$.1(cum $.4)

Ginger & RosaandOn The Roadare two more pictures to add to the endless pile of "one week qualifiers"that have worked hard to win attention at festivals and on the Oscar circuit in one year only to not let anyone spend money on them until well into the following year when people have moved on and are confused when the movie is brought up again as a "new"film.It's a strange strategy thatalmostnever pays off and yet distributors keep trying it!Eternal optimism.

For what it's worth both pictures have plenty to recommend them even if they aren't home runs:Ginger & Rosais a completely rare beast - a thoughtful intelligent picture about teenage girls flinging themselves into politics and hormonal indulgences with a terrific emotionally expressive performance by Elle Fanning;On the Roadis beautifully shot but more hit and miss with performances but man does Garrett Hedlund ever hit it as the object of everyone's erotic and creative attention.

Monday
Feb 06 2012

Channing Tatum Wins

You always win when you a) look this good and b) have this much of a sense of humor about yourself and c) are willing to shuck off yourlame franchise* to work with Steven Soderbergh on your semi-biographical male stripper movie**.

P.S.I don't actually ever catchSaturday Night Live.Were there skits worth seeing this time?

P.P.S.* To be fair toG.I.Joe 2: Retaliation,it does seem like it might have a sense of humor about its own ridiculousness,which the first film was sorely lacking.

P.P.P.S.** 144 days untilMagic Mikeloses his pants for moviegoers everywhere.